Former SXSW President Disputes Penske's Forced Exit: 'It Was Not My Decision'
Former SXSW President Hugh Forrest has publicly stated that Penske Media forced him out of his position, contradicting the company's official narrative about his departure. Forrest, who dedicated over 35 years to the festival, expressed that leaving was not his choice.
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Penske Media, which owns a 51% controlling stake in SXSW, claims Forrest left voluntarily after learning he wouldn't receive the CEO position and would instead report to newly appointed director Jenny Connelly. However, Forrest directly challenges this version of events.
"I put my heart and soul into this event for more than 35 years—and I was looking forward to leading several more editions," Forrest stated, adding that he continues to support SXSW's future success.
The leadership change comes amid broader organizational shifts at SXSW, with 11 other employees either departing or being terminated, including key positions such as the head of communications and chief technology officer. These changes were announced by Connelly during a recent video call.
While The New York Times reported that SXSW failed to meet Penske's "ambitious" goals for both current and upcoming years, the company has emphasized positive performance metrics, noting record-breaking sponsorship revenue.
Penske Media initially acquired a 50% stake in SXSW in 2021, later increasing it to 51% for controlling interest. The company also owns major entertainment industry publications including Variety and The Hollywood Reporter.
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