Bandcamp is bringing back its popular Bandcamp Fridays initiative, where the platform waives its revenue share, allowing artists to receive 100% of sales. The program has already generated over $120 million in direct payments to musicians and labels since its inception in March 2020.

The upcoming Bandcamp Friday dates for 2023 are:

• September 6
• October 4
• December 6

Tips for Artists to Maximize Bandcamp Fridays:

• Upload music before the event to ensure visibility
• Offer special items like limited vinyl editions or signed merchandise
• Consider using the 'Name Your Price' model
• Run flash sales or catalog-wide discounts
• Promote actively on social media
• Encourage fans to follow your Bandcamp profile

The initiative, which began during the COVID-19 pandemic to support artists who lost touring revenue, has evolved into a significant income source for independent musicians. Labels have also embraced these events to raise awareness for various causes and charitable initiatives.

For fans, Bandcamp Fridays present an opportunity to directly support their favorite artists while often accessing exclusive content and special releases. The platform's community-driven approach has helped create a sustainable model for artist support, with the viral nature of the fan community helping to amplify releases during these special events.

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