Audoo has partnered with German performing rights society GEMA on a groundbreaking Music Impact Study that quantifies the commercial value of background music in retail and gastronomy spaces. The study revealed that background music increased sales by 8% in retail and 5.4% in gastronomy settings.

Key Findings:

• Over 130,000 tracks were recognized across hundreds of venues
• Economic benefits confirm music licensing as a valuable business investment
• Study conducted under international scientists using multiple research methodologies

Most Played Songs - Retail:

• "Lifeline" by Glockenbach ft. Ella Henderson
• "Cynical" by Chris de Sarandy, Safari Duo, twocolours
• "The Feeling" by Lost Frequencies
• "Angel Eyes" by Ásdís
• "Strangers" by Kenya Grace

Most Played Songs - Gastronomy:

• "Austin" by Dasha
• "A Bar Song (Tipsy)" by Shaboozey
• "Belong Together" by Mark Ambor
• "Wave" by FAST Boy, Raf
• "Dancing In The Flames" by The Weeknd

Top Domestic Artists - Retail:

• Michael Schulte
• Leony
• Glockenbach
• ClockClock
• Zoe Wees

Top Domestic Artists - Gastronomy:

• Trettmann
• Bläck Fööss
• Nico Santos
• Purple Disco Machine
• FAST BOY

The study's success was aided by Audoo's plug-and-play installation process and GDPR-compliant technology. According to Sonja Schoenfield, Project Manager at GEMA, the real-time dataset provided detailed insights into music's impact in commercial spaces. Johannes Everding, Director of Business Development at GEMA, praised the technology's effectiveness in demonstrating music's commercial value.

Ryan Edwards, CEO & Founder of Audoo, emphasized that this partnership showcases how real-world data can effectively demonstrate music's impact in public spaces, leading to improved accuracy and transparency in performance recognition and reporting.

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