Bipartisan lawmakers have introduced the American Music Tourism Act, a new legislation aimed at boosting music tourism across the United States. The bill has garnered support from major industry organizations including the Recording Academy, RIAA, and NIVA.

Senators John Hickenlooper (D-CO) and Marsha Blackburn (R-TN) are spearheading this initiative, which would modify the existing Visit America Act to promote both domestic and international music tourism.

Key Components of the Bill:

• Requires the Commerce Department's assistant secretary for travel and tourism to develop a comprehensive music tourism promotion plan
• Mandates annual congressional reports on the plan's achievements and findings
• Defines music tourism as travel related to live performances, museums, studios, venues, and other music-related attractions
• Focuses on promoting both historic and modern music sites

The legislation has received strong industry support, with NIVA executive director Stephen Parker highlighting music tourism's role in economic development. Parker emphasized how independent venues attract investment and visitors, benefiting surrounding businesses and communities from rural areas to urban centers.

The bill represents a significant step in recognizing music tourism as a national priority, aiming to boost local economies while preserving and promoting America's rich musical heritage.

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