Amazon has launched Amazon Music Unlimited, a new streaming service that directly competes with Spotify and Apple Music. The service offers multiple pricing tiers tailored to different user needs.

Pricing Structure:

• Regular users: $9.99/month
• Prime members: $7.99/month or $79/year
• Non-Prime yearly plan: $99/year
• Echo-only service: $3.99/month
• Family plan (upcoming): $14.99/month or $149/year

Key Features:

• Tens of millions of songs (significantly more than Prime Music's 2 million)
• Curated playlists
• Radio stations
• Integrated lyrics
• Redesigned iOS and Android apps

Echo Integration:

• Voice-activated music requests
• Personalized recommendations based on listening history
• Simple voice commands (e.g., "Alexa, play Adele's new song")
• Works with all Alexa-powered devices (Echo, Tap, Dot)

Amazon is leveraging its Echo ecosystem to differentiate itself from competitors, offering the industry's lowest price point for smart speaker users. The Echo-only tier at $3.99 represents a strategic move to capture the growing voice-activated music streaming market.

The service replaces the previous Prime Music offering, marking Amazon's serious entry into the premium music streaming market. With its competitive pricing and deep integration with Echo devices, Amazon Music Unlimited positions itself as a strong contender in the streaming music landscape.

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