AEG Accelerates Global Expansion with Major International Operations Restructure — Europe and Asia-Pacific at Forefront

AEG Accelerates Global Expansion with Major International Operations Restructure — Europe and Asia-Pacific at Forefront

By Marcus Hartley

January 30, 2025 at 02:13 AM

AEG has announced a significant realignment of its international operations, focusing on expanding its presence in Europe and Asia-Pacific markets. This restructuring includes key executive appointments and organizational changes effective February 2025.

Alex Hill wearing black sweater

Alex Hill wearing black sweater

Key Executive Changes:

  • Adam Wilkes becomes President and CEO of AEG Presents for Europe and Asia-Pacific
  • Alex Hill is promoted to President and CEO of AEG International
  • Both executives will begin their new roles on February 1st, with Wilkes relocating from Singapore to London in 2025

Organizational Structure:

  • Wilkes will report to AEG Presents CEO Jay Marciano
  • Hill will report to AEG CEO Dan Beckerman
  • Hill will oversee sports teams, venues in Europe, and new venue development in Asia-Pacific
  • Wilkes will manage live division operations across Europe and Asia-Pacific regions

Recent International Expansion:

  • Q4 2024: AXS ticketing platform expansion into Germany
  • Partnership established with Australia's Playbill Group
  • Competing with Live Nation's development of its first Southeast Asian music venue in Singapore
  • Industry consolidation continues with KKR's Superstruct acquisition of Boiler Room from Dice

This restructuring aligns with AEG's broader strategy to strengthen its global presence and enhance service delivery for artists, partners, and fans worldwide. The company's focus on international markets reflects the growing importance of global entertainment venues and live events.

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